Ha Nguyen (Hannah)
Master of Creative Advertising
STUDENT WORKS
Project |01
Client: Oztent
Media: Anything
Target audience: People who love the simplicity of the outdoors but hate dealing with complicated tents.
Single-minded proposition: 30s and you're camping
Background: See the video about 30 second Oztent and more info at Oztent.com
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Client: Peugeot
Product: Peugeot Hybrid Air
Task: Develop a DM mail pack that invites you to test drive the new Peugeot Hybrid Air
Expectation: To see one concept for an invitation that would motivate people to contact the dealership for a test drive.
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Client: Samsung
Product: The Samsung Galaxy Edge
Challenge: Develop a campaign idea will motivate people to buy a Galaxy Edge
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Just a sample of my work. To see more or discuss possible work >>
Project |02
Project |03
A one-page print ad contains a pop-up tent and lucky numbers. The pop-up tent is like a real Oztent. The readers will pull it up to pitch. The lucky numbers will use for social media activities.
An overview of whole campaign
The envelop
Inside
An overview of whole campaign
Print ad
Project |04
Client: GoPro
Product: GoPro camera
Challenge: GoPro is the undisputed leader in action cameras. Develop a campaign that motivate people to buy GoPro.
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When nobody touches the screen, people only see hands holding camera in the dark sea.
When someone touches the camera like taking photo.The scene become lighter and a shark suddenly appears.
PROFESSIONAL WORKS
Facebook page: QUT Creative Industries Faculty
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Twitter page: QUT Creative Industries Faculty
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Twitter page: QUT Creative Industries Faculty
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QUT- CREATIVE INDUSTRIES FACULTY
QUT- CREATIVE EXPLORERS CAMPAIGN
"Creative Explorers" campaign helps potential international students understand more about Creative Industries Faculty at QUT. The campaign uses the images of three current international students to show them student life, Creative Industries, Brisbane and QUT.
Objective: Increase the conversion percentage from application to enrollment.
Channels:
- Instagram: Creativexplorers
- Facebook: Creative Explorers
- Wechat: Creativexplorers
- Snapchat: Creatiexplorers